The daily promotional strategy of the media savvy Shah Rukh Khan seems to be working when it comes to publicising his film ‘Ra.One’.He has pushed the film in every way possible - through multiple co-branding deals, in-film plans, promotional tie ups, marketing strategies, gaming and merchandising and much more.
The ‘Ra.One’ous appetite of King Khan seems to be insatiable and everyone is being a part of it, whether they understand it or not.
The film is thus ending up as the most promoted film till date this year – something that others may not be able to match that easily.
He had multiple female TV journalists shamelessly dancing on stage with him when he was promoting a cosmetic brand recently.
He even had a series of small and medium distributors come and buy the rights for small territories - more or less in Central India.
The news is that three medium-sized distributors have pooled in their resources and purchased the rights for that territory for a sum of Rs5 crore (Dh3.72 million), which is an unthinkable amount in an area where ticket rates are exceedingly low because of the quality of theatres and the size of the movie screens as well.
If the film works, they will be thanking King Khan profusely – because he has always quoted a lower price for his films all through his career – but if the film does not perform up to expectations – SRK may have to do something more than what he does to compensate them back for their losses.
Source: http://www.emirates247.com/bollywood/srk-s-ra-one-bollywood-s-biggest-risk-of-all-time-2011-10-12-1.423060
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